Pongal Celebration

Singing “Pongal, oh Pongal” from the depths of our hearts this Pongal season, Ela Green sends out Pongal wishes to you and your family! Rice, jaggery, dry fruits, and what else? Well, a generous sprinkle of love, and at Ela, we never run out of that- it’s our secret ingredient.

Sure, the world is changing, AI is taking over, and we might even have flying cars soon. But one thing that won’t change are our traditions passed down through generations.

The swishing sound of the stick while playing Uriyadi made everyone duck for cover, heads down. What stands out each time is how confident the player feels about being close to the pot, even when they’re practically in a different pincode.